With William Arthur’s lavish introduction of Vera Wang On Weddings invitation album at this year’s National Stationery Show, I was anxious to see how Vera’s inspired fabric creations were so faithfully recreated on paper. I was fortunate to have an extended discussion with talented designer Meghan Carey, Lead Vera Wang Designer for William Arthur, and Lisa Blinn, William Arthur’s Vice President of Design. The fruits of that enlightening discussion are summarized below.
I think it is fair to say that Vera’s new wedding invitation designs have matured since they were first introduced at the 2005 National Stationery Show. The original designs were unmistakably Vera’s: the stylish oyster-colored paper, the geometric rigor applied to paper sizes and envelopes and Vera’s ever-present wedding motifs that permeated the invitation and envelope lining samples. The new invitations display Vera’s confidence in migrating her fabric design designs to paper. Lisa commented that “we understang Vera’s aesthetic and tactile sensibility.”
It is hard to believe that the new wedding invitations album went from design to approval by Vera in just over 3 months. A new wedding invitations line often can take between 12 and 18 months to design. Lisa and Meghan attended many Runway Shows and design and fabric conferences to capture the elements that make Vera’s inspirational designs so unmistakably Vera. The difficulty was to transfer Vera’s unique designs to paper using the cutting-edge printing capabilities of William Arthur.
One new design element that features prominently in this new album is the kalogram: a term that refers to a monogram using a person’s full name. Scrabble enthusiasts will rejoice when their tray contains an “a” rather than an “i”. Their intrinsic beauty adds a level of sophistication not often encountered in fine invitations. A studied playfulness is evident accentuated by bold motifs and new styles that was missing in Vera’s initial wedding album.
Grosgrain is a textured pattern ribbon often found in Vera’s clothing designs. This grosgrain pattern is faithfully reproduced on the invitation sample above through engraving. I actually had to run my finger across the ridges of the engraved design to convince myself it wasn’t ribbon. I encourage you to schedule an appointment a stationery store in your neighborhood that carries Vera’s On Weddings to “touch” these great designs for yourself.
I could go on and describe how the ruched tulle or damask patterns in Vera’s ready-to-wear line have been incorporated into these new invitations, but it is best to see her new album in person. While William Arthur will sell Vera’s invitations online, there is no substitute for visiting an experienced stationer who can assist you with customization options that are not easily available online. Visit a Guild Member store to see the new Vera Wang On Weddings invitation album.
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